About Us
Established in February 2025, the Holiness Is Royalty brand seeks to inspire those professing holiness and to remind us that we are God's elect and we have been chosen and set apart for His purpose. The vision for the Holiness Is Royalty brand was derived from 1 Peter 2:9 which states,
"But ye are a chosen generation, a royal priesthood, an holy nation, a peculiar people; that ye should shew forth the praises of him who hath called you out of darkness into his marvellous light."
The Holiness Is Royalty brand encourages God's elect to embrace their identity in Christ and to live boldly and confidently in their faith.
Holiness is Right. Holiness is Beautiful. Holiness is Royalty.
Meet the Founder
Hi, I’m Camelia — the heart and hands behind Holiness Is Royalty.
During a powerful season of consecration, God deposited a phrase into my spirit that I couldn’t shake: Holiness Is Royalty. It wasn’t just a thought — it was a divine assignment to create what was missing in the market.
In a world that glorifies compromise, I felt called to create something that stood boldly for the Kingdom — faithwear that made a statement. This brand was born out of my desire to remind children of the King that your value doesn’t come from culture, status, or trends — it comes from your Creator.
Here, fashion meets faith. Boldness meets reverence. And holiness is never something to be hidden — it’s your crown.
Whether you’re wearing a tee, hoodie, or statement piece from our collection, my prayer is that you feel seen, loved and set apart. You are a royal priesthood — and this brand is here to help you wear that truth with confidence.
Thank you for being here. Welcome to the movement!
Camelia
